After nearly three decades of connecting fans nationwide to out-of-market teams through NFL Sunday Ticket, EverPass Media has unfortunately failed to meaningfully engage with DIRECTV following months of proposals at terms consistent with the prior agreement. Despite that, DIRECTV FOR BUSINESS remains ready to distribute NFL Sunday Ticket to businesses on Sunday afternoons in the seasons ahead.
Absent an agreement with DIRECTV FOR BUSINESS, EverPass is forcing businesses to adopt its streaming-only distribution model rather than continuing to work with the established platform that bars and restaurants rely on. That shift would require businesses to test, upgrade, and invest in new equipment and connectivity to support a platform that remains unproven in multi-screen commercial settings. At a time when many businesses are already managing rising costs and tight margins, this approach risks adding financial pressures and operational complexity.
Sports Leadership for Commercial Venues
DIRECTV FOR BUSINESS is the undisputed leader in sports for businesses¹, delivering a breadth of content purpose-built for commercial establishments that no single platform matches today.
In today’s fragmented sports landscape, DIRECTV provides a one-stop destination for businesses—bringing linear, premium and streaming coverage in a single platform. As NFL rights have expanded across more networks and streaming services, DIRECTV offers all the games in national and widely distributed windows, including NBC (Sunday night), ESPN and ABC (Monday night), Amazon Prime Video (Thursday night), and additional platforms like NFL Network.
At the same time, CBS and FOX have expanded late Sunday afternoon games into near-national telecasts, increasing access to marquee matchups while reducing the number of games exclusive to the traditional Sunday afternoon out-of-market window.
DIRECTV FOR BUSINESS’s sports lineup spans all major professional leagues, including the NFL, MLB, NBA, NHL, and MLS, with national, regional, and local coverage across out-of-market packages, league networks, and offerings like NFL RedZone. Through MLB Extra Innings, it delivers the most MLB games, alongside more than 40 Regional Sports Networks, the most regional sports available, covering local teams and marquee matchups.2
It also includes college athletics, international and specialty programming such as soccer and cricket, and premium Pay-Per-View events including UFC, boxing, and wrestling, while integrating streaming offerings like ESPN+ for Business, Amazon Prime Video, and Apple TV, featuring MLS, MLB Friday Night Baseball, and Formula 1.
This unified, commercial-grade platform gives bars and restaurants a single solution to meet diverse fan demand, drive traffic, and deliver a consistent game-day experience across every screen.
Reliability Matters on Game Day
A sports bar is not a living room. It may operate dozens of TVs at once, requiring technology and bandwidth built for multi-screen commercial environments.
DIRECTV FOR BUSINESS remains the industry standard for delivering live sports to commercial venues nationwide. Its satellite platform supports reliable, synchronized viewing across multiple screens and a consistent in-venue experience.
Streaming technology has yet to demonstrate that it can reliably scale to solve syncing, latency, and bandwidth challenges in these environments. Bar owners have raised concerns about buffering during key plays, screens falling out of sync and inconsistent picture quality during live games. A streaming-only model introduces operational risks that commercial establishments cannot afford on game day.
Focused on Business Customers
DIRECTV FOR BUSINESS will continue to put bars, restaurants, and fans first by investing to deliver the most reliable sports distribution platform in the industry. It will advocate for solutions that protect its customers from unnecessary cost burdens while delivering the consistent, high-quality experience commercial establishments depend on. Where it has active distribution agreements, it will work to protect the interests of commercial rights holders.
Sports build community and fuel business. When the game is on, the experience needs to perform across every screen. As the undisputed leader in sports for businesses, that is the standard DIRECTV FOR BUSINESS is built to uphold.
1 Based on sports channel offerings, including RSNs and select premiums. Regional Sports Network availability varies by ZIP code. Premiums cost extra.
2 Programming subject to availability. Regional Sports Networks vary by ZIP code. Premium channels cost extra.
