Today, at the Hospitality Industry Technology Exposition & Conference (HITEC) in Orlando, Fla. DIRECTV, and DIRECTV HOSPITALITY announced three key partnerships poised to enhance in-room entertainment for hotel guests. These strategic relationships with Netflix, Hyatt and Marriott will offer customizable, scalable solutions for any size property nationwide.
DIRECTV Business Solutions Adds Netflix to The Advanced Entertainment Platform
DIRECTV BUSINESS SOLUTIONS is the creator of the Advanced Entertainment Platform (AEP), which is the premier customizable hospitality platform enabling linear and OTT content. The content is controlled via the cloud that provides television service to hotel rooms across the United States. Netflix has been added to the platform, effective immediately.
The addition of Netflix to AEP continues DIRECTV BUSINESS SOLUTIONS commitment to delivering the most content to hotel guests in the most seamless way possible. Netflix adds an incredible library of content to an already-robust offering at no additional cost to guests with an existing Netflix account.
“Content is king, whether customers are enjoying it their own homes or in a hotel room.” – Doug Eichler, Senior Vice President, DIRECTV BUSINESS SOLUTIONS
Earlier this year, DIRECTV BUSINESS SOLUTIONS announced they would provide AEP hardware to hotels free of charge and reduce the per room price of the digital platform itself by more than 10 percent.
“Content is king, whether customers are enjoying it their own homes or in a hotel room,” said Doug Eichler, Senior Vice President, DIRECTV BUSINESS SOLUTIONS. “Keeping that in mind, the cost of entry should not be a barrier to an enjoyable experience, no matter where you are.”
Other traditional content providers, including Showtime®, Hallmark, Music Choice®, and an On Demand library consisting of thousands of hours of content available from major programmers were already integrated into the AEP.
DIRECTV Hospitality and Hyatt Strengthen Their Strategic Alliance
DIRECTV HOSPITALITY and Hyatt, a leading global hospitality company with more than 1,000 hotels and all-inclusive properties across more than 70 countries, announced a renewal of their agreement that will incentivize Hyatt owners, operators and franchisees across the United States.
Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content and service to become the market leader for video entertainment in the hospitality industry.
“We look forward to building on our long, symbiotic relationship between two leaders in their fields.” – Doug Eichler, Senior Vice President, DIRECTV.
In April 2016, DIRECTV and Hyatt announced DIRECTV as Hyatt’s Preferred Free-To-Guest Entertainment provider within the United States. Building on that longstanding business relationship, today’s announcement aims to expand DIRECTV’s presence within Hyatt’s portfolio over the next several years. Under the terms of the new agreement, DIRECTV remains Hyatt’s preferred Free-To-Guest Entertainment provider within the United States.
“DIRECTV is proud to continue to be Hyatt’s preferred Free-To-Guest Entertainment provider and offer our award-winning service to Hyatt guests in all 50 states,” said Doug Eichler, Senior Vice President, DIRECTV. “We look forward to building on our long, symbiotic relationship between two leaders in their fields.”
“Our new agreement with DIRECTV HOSPITALITY meaningfully improves our cost structure and positions Hyatt for access to new, innovative services that will enhance our guest experience in the rapidly evolving world of video entertainment and delivery,” said Rohan Jani, Associate Vice President, Guest Technology, Hyatt.
“Continuing to work with DIRECTV HOSPITALITY will give more Hyatt guests across the country access to some of the best entertainment options available, with the quality and consistency that we have come to expect from DIRECTV,” said Cameron Hammond, Senior Vice President – Field Services Technology, Hyatt.
Continuing Relationship with Marriott International
Just in time for the start of summer, DIRECTV BUSINESS SOLUTIONS today announced the company has signed an agreement with Marriott International to continue DIRECTV BUSINESS SOLUTIONS well-established presence at Marriott hotels across the U.S.
“As millions of Americans hit the road this summer, whether for business or for pleasure, it brings me great pride that they will have access to DIRECTV as part of their guestroom entertainment experience across destinations near and far,” said Doug Eichler, Senior Vice President, DIRECTV BUSINESS SOLUTIONS.
The multi-year agreement designates DIRECTV BUSINESS SOLUTIONS as a Marriott International approved vendor and reinforces DIRECTV’s strong in-room presence at hotels across the country. It also allows owners and franchisees the opportunity to streamline their in-room channel lineups, lowering costs over the previously-available options.
