Privacy Policies & Notices /DIRECTV Device Privacy Policy
Updated April 6, 2023.
This Privacy Policy ("Policy") tells you how we collect, use and share your information, keep it safe, and the privacy choices you have. If you reside in California, Nevada, or Virginia, please also see the section below called "State-specific and other privacy information."
This Policy covers the information provided, collected, or generated when you access, use, or subscribe to a DIRECTV Streaming Device, for example and not limited to the DIRECTV via Internet Device, DIRECTV STREAM Device, the Gemini Device, and any associated voice remotes or other devices, (“Device”), provided by DIRECTV, LLC, and/or its affiliates (“we” or “us”).
By using the Device, you and each user that accesses the Device, you expressly agree to the collection, storage, use, and sharing of data identified in this Policy.
Please note that your use or access to the DIRECTV app, DIRECTV STREAM app and other apps are covered by a separate DIRECTV Video Apps Privacy Policy.
This Policy applies to you and each user that accesses the Device, except where separate privacy policies or terms and conditions apply. It is your responsibility to make sure all users of the Device are aware of this Policy. References to “you” throughout this Policy include all users. It is important that you share this Policy with each user that accesses the Device and communicate the user’s choices to them.
Here are detailed examples of some of the types of information we collect:
We collect information when you give it to us, automatically when you use the Device, and from outside sources. The information we collect includes personal information like your name, address, email address, phone number, payment method, when you:
We use your information, generally speaking, to provide and improve the Device. As we describe below, that may include using your information for related uses such as communicating with you, marketing, preventing fraud, and for billing, advertising, and research purposes.
Here are examples of ways we use your information:
You have choices and controls over how your data is collected, used, and shared when you use the Device:
We may update this Policy at any time. The most recent version of this Policy is reflected by the effective date at the top of this Policy, and you can read past policies here. We’ll post a prominent notice of material changes on our websites.
Information about our customers and users, including personally identifiable information, may be shared, and transferred as part of any merger, acquisition, sale of company assets or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy or receivership in which customer and user records would be transferred to another entity because of such a proceeding.
This portion of our Policy contains information on privacy rights specific to residents of California, Nevada, and Virginia.
This portion of our Policy applies to residents of the state of California only.
California Consumer Privacy Act ("CCPA")CCPA Personal Information (“CCPA PI”) is defined by California law as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with California consumers or households.
Information we collected from consumers. The CCPA identifies a number of categories of CCPA PI. In the year before the date this Policy was issued, we collected these categories of CCPA PI:
We collected the above categories of CCPA PI for the following purposes:
We collected the above categories of CCPA PI from the following sources:
We may allow certain third parties (such as online advertising services) to collect your personal information through automated technologies. Those third parties may use your personal information to optimize our online properties, display cross-contextual advertising and manage their own platforms.
Information we disclosed, sold or shared about consumers
In the year before the date this Policy was issued, we disclosed all of the categories of CCPA PI that we collect with entities that provide services for us, like processing your bill.
We may have disclosed each of the above categories of CCPA PI to the following categories of third parties who perform services on our behalf:
The CCPA defines “sale” and “share” very broadly and includes providing CCPA PI for anything of value or sharing personal information for cross-contextual advertising According to this broad definition, in the year before the date this Policy was issued, a “sale” or “share” of the following categories of CCPA PI may have occurred:
We may have sold or shared each of the above categories of CCPA PI to the following categories of third parties:
Your right to know CCPA PI
We are committed to ensuring that you know what information we collect. You can ask us for the following information:
We are also committed to ensuring that you know what information we sell or share about you. You can submit a request to us for the following additional information:
To exercise your right to request to know your CCPA PI that we collect or disclose, visit Your Privacy Choices or contact us at 866-385-3193. These requests for disclosure are generally free.
Your right to request the deletion of CCPA PI
Upon your request, we will delete the CCPA PI we have collected about you, except for situations when that information is necessary for us to: provide you with a good or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us.
To exercise your right to request the deletion of your CCPA PI, either visit Your Privacy Choices or contact us at 866-385-3193. Requests for deletion of your CCPA PI are generally free.
Your right to correct inaccurate CCPA PI
If you believe that we are maintaining inaccurate CCPA PI about you, you may request we correct such inaccurate CCPA PI, considering the nature of the CCPA PI and the purposes of the processing of such CCPA PI.
To exercise your right to correct inaccurate CCPA PI, visit Your Privacy Choices or contact us at 866-385-3193.
Your right to ask us not to sell or share your CCPA PI.
You can always tell us not to sell or share your CCPA PI by visiting Your Privacy Choices or contacting us at 866-385-3193.
Once we receive and verify your request, we will not sell or share your CCPA PI unless you later allow us to do so. We may ask for your permission to resume sale or share of your CCPA PI later, but we will wait at least 12 months before doing so.
Your right to limit use and disclosure of sensitive personal information
In some instances, we may use or disclose certain CCPA PI that we collect which constitutes “sensitive personal information” under the CCPA.
You have the right to direct us to limit our use and disclosure of such sensitive personal information. If you do, we may still use the information for certain limited uses, such as the following: (i) providing our Services; (ii) detecting security incidents; (iii) resisting malicious, deceptive, fraudulent, or illegal actions; (iv) ensuring physical safety; (v) for certain non-personalized advertising; (vi) maintaining or servicing accounts, providing customer service, or similar uses; and (vii) improving our services.
To exercise your right to limit the use and disclosure of your sensitive personal information under the CCPA, either visit Your Privacy Choices or contacting us at 866-385-3193.
Password Protected Account. If you maintain a password-protected account with us, in most cases you may submit an access or deletion request by authenticating yourself with a password like you would when you access your account (see exceptions below). You’ll have to authenticate yourself again to access your data or submit your deletion request.
Former Accountholders, Non-AccountHolders (without password protected account). If you do not have a password protected account with us, we will ask to verify your identity using our mobile verification process. This process captures an image of your identity document, such as your driver’s license, and compares it to a self-photo you submit. We will only use this information to verify your identity. We will delete it after the time expires allowed by the CCPA to process and respond to your request.
If we cannot verify your identity, we will not be able to respond to your request. We will notify you to explain.
Authorized agents
You may designate an authorized agent to submit requests on your behalf. Your agent will need a valid power of attorney or written permission signed by you. If the agent relies on written permission, we’ll need to verify the agent’s identity. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193.
We don’t mind if you exercise your California data rights
We are committed to providing you control over your CCPA PI. Exercising any of the rights explained in this section of the Policy will not disadvantage you. You will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services.
Consumers under 16 years old
As of the effective date of this Policy, we do not have actual knowledge that we sell or share CCPA PI of consumers under 16 years of age. If we collect CCPA PI that we know is from a child under 16 years old in the future, we will not sell or share that information unless we receive affirmative permission to do so. If a child is between 13 and 16 years of age, the child may provide that permission.
Retention of your personal information
We keep records and personal information for specified periods of time, depending on business needs, privacy interests and our legal compliance obligations. As a general matter, we only retain personal information for as long as it is needed or useful for accomplishing a business, legal or tax purpose. After such period, the data is deleted or fully anonymized:
This portion of our Policy applies to residents of the state of Nevada only. Nevada’s privacy law, SB260, gives Nevada residents choices about how we share information.
Nevada covered personal information (“Nevada PI”) includes personally identifiable information about a Nevada resident collected online, such as an identifier that allows the specific individual to be contacted, and any other information about a Nevada resident collected online that can be combined with an identifier to identify the specific individual. We generally handle Nevada PI in accordance with this Policy.
The Nevada PI we collect and share. For information regarding the categories of Nevada PI we collect, visit the information we collect section of this Policy. For information regarding the categories of third parties with whom we may share Nevada PI, and those that may collect Nevada PI regarding your online activities over time, visit the how we share your information section of this Policy.
Your rights under Nevada’s privacy law. You can ask us not to sell your Nevada PI by visiting our Your Privacy Choices. Once we receive and verify your request, we will not sell this information unless you later allow us to do so.
This portion of our Policy applies to residents of the state of Virginia only.
Virginia Covered Personal Data. “Virginia Personal Data” means any information that is linked or reasonably linkable to an identified or identifiable Virginia resident.
The Virginia Personal Data We Process and the Purpose of Processing. For information regarding the categories of Virginia Personal Data we process, visit the information we collect section of this Policy. For information regarding the purpose for processing Virginia Personal Data, visit the how we use your information section of this Policy.
Sharing Virginia Personal Data with Third Parties. For the categories of Virginia Personal Data that we share with third parties and the categories of third parties with whom we share Virginia Personal Data, visit the how we share your information section of this Policy.
Your Rights Under the Virginia Consumer Data Protection Act. This portion of our Policy advises Virginia residents of rights provided in the Virginia Consumer Data Protection Act and how Virginia residents may exercise those rights. You may exercise any of the rights in this section at Your Privacy Choices.
The Satellite Act imposes limitations on our ability to use your data. Please know that the Satellite Act affords you rights under the statute. If you believe that we exceeded or violated these limitations in the Satellite Act or other applicable laws, we encourage you to contact us directly at privacypolicy@directv.com, or write to us at: DIRECTV Device Privacy Policy, 2260 E Imperial Hwy, El Segundo, CA 90245
Contact us at either of these addresses for any questions about this Policy. Please specify if you are e-mailing or writing us about this Policy.
Thank you for choosing DIRECTV.