Teamwork and loyalty are important, though individual acts of daring and bravery are also rewarded. People who train hard and pay close attention to their instructors will improve their skills and win respect.
Plenty of animated martial arts sequences, sometimes involving swords, daggers, and other hand-to-hand weaponry, but not much blood, gore, or intense imagery.
Some mild flirting.
The characters often demonstrate their anger, astonishment, or other emotions with loud outbursts, but never with profanity.
Young fans may request Naruto merchandise; there's plenty to choose from.