Positive messages include importance of tolerance, letting go of old grudges, being open to new relationships, fighting prejudice, communicating with your family members, parents reconnecting as partners, and celebrating family and friends. "You have to honor the past, but we make our own future."
The Van Helsings go after Dracula and other monsters with weapons (ray guns, etc.) and schemes; an early montage includes fights, chases, crashes, and more -- injuries happen but aren't lingered on. In one sequence, Ericka purposely puts herself in danger to see if Dracula will save her; he does (from booby traps galore). At the beginning of the movie, a monster with spikes nearly impales Mavis, but it's played for laughs. The most frightening scene is when a large, scary Kraken starts to attack all the monsters on Atlantis and nearly kills everyone. A human/robot hybrid can be creepy. A little werewolf bites off Frankenstein's finger. In a comedic sequence, an airline called Gremlin Air features the chaotic monsters nearly injuring everyone on the plane. Underwater volcano. Slapstick falls.
Two newly married monsters kiss at their wedding. Jonathan and Mavis cuddle and hold hands. Drac briefly uses a monster version of a Tinder-like app to look for online dates. Three buxom, randy witches stare at Vlad in his (very skimpy) bathing suit and chase/make flirtatious overtures toward him. Drac and Erika dance, flirt, and kiss. Lots of talk about "zinging" -- which is monster talk for falling in love at first sight. A few butt-focused jokes/visual gags. A minor character is very voluptuous. References to "looking hot" and "working it." Shirtless male waitstaff.
A couple of fart jokes because vampires are "garlic intolerant." Jonathan tells Mavis she did a "cute toot." A suggestive comment or two: "Would you like to see my parts?" and "stitches in all the right places."
On camera: close-ups of Sony electronics, particularly an Xperia mobile phone. Off camera, the movie series has many tie-in products: apparel, games, figurines, toys, etc.
Drinking, Drugs & Smoking
Champagne, drinks at cruise events. El Chupacabra's drink of choice is a goat in a glass. Two characters are drugged and hidden/captured.