Everyone is capable of change, and individuals don't have to play into their reputations or their darker natures. Reinvention and rediscovery are possible. On the other hand, Queen Ingrith's take on letting lies take hold until they're believed by a critical mass is negative -- but important. Empathy, collaboration, and teamwork are promoted.
Positive Role Models & Representations
War between the fae and humans leads to mass destruction and near-genocide of fae via poisonous concoction that turns fae into dust (think Avengers: Infinity War) or lifeless plants. Humans also kill fae with iron-based weapons/arrows. Humans are captured in the faerie forest. Screams. One beloved character sacrifices herself for the good of the fae. Someone curses the king. Maleficent is grievously injured twice; once, she technically dies. Aurora is injured and hurt.
Aurora and Philip kiss and embrace several times. A powerful warrior fae smells Maleficent in what seems like a sensual way but it's repulsion at her scent of humans. Another dark fae saves Maleficent, carries her, looks at her lovingly, protects her. Two little fairy creatures hold hands, kiss on the cheek.
Snarky insults: "You reek of humans," "humans are hilarious," "show them no mercy," etc.
No product placement in the movie, but there are off-screen promotional tie-ins to Maleficent-themed merchandise, including apparel, toys, accessories, and games.
Ease of Play
Adults drink wine in goblets at a meal. Philip asks for "more wine" during a tense dinner. A lethal powdery concoction is used to poison and kill the fae.