Iffier messages like "don't trust anyone" and "do whatever it takes to survive" are balanced out by messages promoting equal rights for all creatures -- including androids -- and the importance of teamwork, communication, courage, solidarity, and friendship. Also explores how morally ambiguous characters still have a choice to make when it comes to whether they'll do what's right -- even if it puts them in harm's way -- or what's easy, even if it's wrong.
Lots of sci-fi action violence, both large-scale (warfare between Empire forces and those they seek to conquer) and small (close-range executions, shoot-outs, decapitation, one-on-one duels, a few three-on-one or two-on-one fights). Overall, not much blood. Chases, crashes, and frequent peril. A character is thrown in a confined space with a "beast" and is supposed to be tortured but ends up communicating with his torturer. A man is willing to kill anyone and everyone who crosses him. Spoiler alert: More than one supporting character is killed, both human and nonhuman.
Several kisses and embraces. One main character is very flirtatious.
One cut-off exclamation of "oh, sh--!" plus "hell" and "damn." Insults such as "presumptuous ass," "scum rat," etc.
On camera, nothing, but off camera, the Star Wars franchise is a merchandiser's dream, with branded/themed apparel, games, accessories, housewares, action figures, Lego sets, toys, and just about anything else you can imagine.
A few scenes take place in pubs where characters drink and gamble. A captain drinks from a flask during a battle.