There's enough love for everyone in a family; it's not a fixed quantity that can run out -- the more you give, the more you get. Working together toward a common purpose can pay off -- and you might even find yourself growing to like someone you never thought you could. Imagination plays an important role in childhood. On the downside, puppies are looked at/treated as products, rather than animals with needs and feelings, and the world of business is portrayed as pretty competitive/cutthroat.
Positive Role Models & Representations
Infrequent potty language ("fart," "poop," "doody," "toot"), plus "freaky," "suck it," "heck," and insults like "brat," "muscle head," "you went to community college," and "big fat baby" (though that's also a coveted title at BabyCorp.). A fake breakfast cereal is called "Cluster Puft." Humor related to sneezing, throwing up, etc.
No real products in the movie, but there are merchandising tie-ins in real life.
Ease of Play
Champagne is served in first class when the boys fly to Las Vegas. Tim references having tried a Long Island Ice Tea (he doesn't like it). Boss Baby must drink a special formula to retain his "management" status.