Encourages teamwork, friendship, and helping others. Family is where you find/make it, and change and innovation aren't to be feared. The wolf pack's motto is "the strength of the pack is the wolf, and the strength of the wolf is the pack." There's also a sweet message for adoptive/non-traditional families, since Akela and Raksha view Mowgli as the same as their wolf cubs.
Positive Role Models & Representations
Characters die; one death is particularly sudden/shocking and upsetting. Others sometimes seem badly hurt/near death. Many scenes of peril, danger, and pursuit in which Mowgli is chased and menaced; he occasionally has some blood on his body due to scratches/abrasions/other wounds (he's also stung by bees in one scene). Animal characters fight each other in intense battles that involve teeth, claws, snarls, and roars. Shere Khan is cruel and scary; he and the snake Kaa both nearly kill Mowgli. Several jump-worthy moments when menacing animals pop up suddenly/threateningly, as well as when the monkeys kidnap Mowgli and King Louie gets angry. He commands his army to dispose of Baloo and chases after Mowgli fiercely. Forest fire scenes portray the "red flower" as deadly and unpredictable; a rainstorm leads to a mud avalanche that sweeps Mowgli into a raging river. It's sad when Mowgli leaves his wolf family; there are other scenes with hurtful words. Music intensifies many of the potentially scary scenes.
One "shut up," and one "heck."
Nothing in the movie itself, but Disney has all sorts of Jungle Book merchandise, games, apparel, toys, and more available.