Iron Man 3 has some of the most obvious messages in the franchise to date: that with power and opportunity, even the purest of intentions can mutate into hubris, greed, and ruthlessness. It also deals with themes of identity, anxiety, curiosity, humility, and the necessity of a moral compass. There's a clear distinction between the heroes and villains, with the exception of one misguided character who's confused.
Although the violent confrontations are most graphic toward the end of the movie, there are plenty of cringe-inducing images in the first half, too: The Mandarin stages executions and big bombings in several public places that cause a ton of collateral damage and critical injuries, a man is assassinated on camera (audiences hear the gunshot but don't see the dead body), and a house is blasted to smithereens by missiles. Guards/bad guys are killed casually. There's also a huge battle between mutated soldiers and Iron Man and his remote-controlled suits. Weapons include the high-tech Iron Man suits, guns, bombs and explosives, and fists, though there's less robot-on-robot fighting this time and more humans involved in the violent moments.
Pepper and Tony kiss a few times. Pepper wears a sports bra and low-slung trousers in the movie's final sequence. In a flashback, Tony has a one-night stand with a woman who's briefly shown in her bra and panties. Also in a flashback, Tony makes jokes about "going to town on" a woman he's with for New Year's Eve. A villain views Pepper as his "trophy," and a bunch of bikini-clad/lingerie-wearing women laze about in a Miami mansion (two of them await a man in bed at once in one scene). A few short scenes take place at a beauty pageant, with women wearing skimpy swimsuits.
Language includes one "s--t" and one teasing "p---y," plus "damn," "d--k," "what the hell," "ass," "crap," "idiot," "jerk," "bloody hell," "freak," "spaz," "goddamn," and "oh my God."
Slightly fewer product placements than in Iron Man 2, but there are still several prominent close-ups of Audi cars, a Dora the Explorer watch, the companies Oracle and Sun, and PBS' Downton Abbey. Skype is also seen/used.
Drinking, Drugs & Smoking
Characters drink at a New Year's Eve party and at a bar. A character admits he had a problem with substances and is often seen chugging a beer. But this is Tony's soberest movie.