While espionage and conflict/violence are glamorized throughout the Bond series, in this installment, loyalty, tradition, and the notion that "right trumps might" prevail.
Though not as dark/gritty/bloody as Quantum of Solace, in true Bond fashion, there's nonstop action mayhem, with a strangling, gunfire, point-blank shootings, an execution, huge explosions, hand-to-hand combat, stabbings, car/train crashes, the works. A character removes shrapnel from himself with a knife. Characters die from falls, being eaten by hungry animals (not shown explicitly), gunshots, and more.
Lots of sexual innuendo and sex scenes in the shadows -- literally, with couples in darkness in scenes that show Bond's bare chest and/or a woman's naked back. Kissing. Some scenes between bond and the villain feel flirtatious as well.
Infrequent swearing includes one "f--k," plus a few uses of "s--t," "damn," "c--k," "hell," "bitch," "for Christ's sakes," "bastard," "buggered," and "bloody."
Brands seen early and often include Rolex, Aston Martin, Audi, Sony Vaio, Range Rover, VW, Heineken, Tom Ford, etc.
Drinking, Drugs & Smoking
A martini, shaken (not stirred), makes an appearance. Bond also drinks other alcohol frequently in some parts of the movie, sometimes with the apparent purpose of getting drunk. Social drinking at parties and restaurants. A woman smokes a cigarette.