Playing for Keeps has messages about the importance of being a good parent, the value of teamwork, and the possibility of growing and changing enough to be worthy of a second chance. The movie makes the point that the biggest part of parenting is simply being there, a lesson that's at first hard for George to grasp as he tries to reconcile with his 9-year-old son after years of being a mostly absent dad. But he tries hard and makes progress.
Two men get into a pushing and shoving fight and end up wrestling on the ground. Shoving during a soccer match. One scene features characters watching a gory horror movie.
Several scenes show women blatantly flirting with and throwing themselves at George, and he doesn't always fend them off. It's implied that he hooks up with one of them. One scene shows a woman in bed in her underwear, propositioning a man. Kissing. A married man discusses his philandering, and some of the women pursuing George complain of their unhappy marriages.
Relatively infrequent swearing includes "s--t," "crap," "hell," "ass," "damn," "oh my God," and "wankers."
A red Ferrari convertible has a starring moment, but George usually drives around in an Alfa Romeo. Another character is frequently seen in her Jeep. Several scenes show Apple products, including an iPhone and a Mac laptop. Other products are visible in the background of some scenes, including cans of Coca-Cola. Both Nike and Adidas sportswear get some prominent screen time, and a bottle of Gatorade makes an important cameo.
Drinking, Drugs & Smoking
Several scenes show people drinking wine, beer, champagne, and liquor -- at parties, during meals, or while relaxing at home. A few characters get a bit tipsy at a nostalgic lunch. One character is implied to be somewhat drunk most of the time.