The movie's most crucial positive message is that family means unconditional love, something Alvin doubts when he realizes that he's disappointed Dave again.
Positive Role Models & Representations
Occasional use of insulting comments like "no you didn't!" or "little rodent" or "fat" and "pain in the ..."
The Carnival brand plays a prominent role, since it's the cruise line the Chimpunks are on before they go overboard. Other brands mentioned or shown include Swiss Army, YouTube video references, and Apple. Off camera, the Chipmunks are featured on McDonald's Happy Meals and various toys, video games, and apparel.