Sweet messages about honesty, friendship, looking past appearances, and love. Rapunzel sees past Flynn's reputation as a thief to the brave, kind-hearted man she eventually falls in love with, while Flynn realizes that Rapunzel's naive optimism and curiosity are good and inspiring. She sees the best in people, including him, and that helps him act like the best man he can be. Additional messages of empathy, self-control, and gratitude. Also an empowering message for girls: It's not just the boys who save princesses; princesses can do the rescuing, too.
Cartoonish action violence includes chases, close calls, and a lot of escapes -- evading arrows, steadily rising water, fire, and a big group of the king's soldiers. Characters are hit on the head with a frying pan and kicked in the head. Characters hold knives and spears in threatening ways. Mother comes across as creepy and is mean to Rapunzel; she also tries to kill Flynn (he's pierced with a knife and appears dead). A character falls to her death but sort of vanishes before she hits the ground. Some kids may be disturbed by Mother's transformation and her eventual demise.
Rapunzel and Flynn flirt, exchange longing looks, and eventually hold hands and kiss. Mother uses her youthful appearance to lure men to do her bidding.
Infrequent rude language like "stupid" and "dumb."
Many licensed dolls, books, and toys that are constantly promoted.
Drinking, Drugs & Smoking
Characters go to a restaurant where tough-looking characters are eating and drinking, and one character slurs his speech a bit and acts "drunk," but young kids probably won't pick up on that -- to them it will seem as though he just looks and acts silly.