Although ultimately all ends well and Gru and the girls form a happy family and learn that even "bad guys" can have a change of heart, some themes/lines in the movie could be upsetting for families with adopted children. Gru initially adopts the kids (in a very easy manner) for selfish reasons, and then he actually returns them to the orphanage. And Miss Hattie says some intentionally hurtful things to the the girls (like "You're never going to be adopted. You know that, don't you?") and portrays orphanage directors as cold-hearted and unfeeling. She puts the girls in a "Box of Shame" as punishment and forces kids to do manual labor. Some crude humor, as when a minion photocopies his rear end, and some butt-shaking dance moves.
Positive Role Models & Representations
Mild insults and minor swear words like "suckers," "stupid," "poop," "shoot," "butt," and "loser."
No actual products within the film, but tons of off-line marketing/licensing tie-ins, from books and apps to a wide variety of toys, clothes, home decor, and much more.