The shallowness of materialism is shown, as is the emptiness of short-term relationships centered exclusively on sexual gratification; traits like thoughtfulness and consideration are shown to be much more desirable and important. Marcus has the conviction to be a vegetarian, and is willing to sing a song in front of his entire school that he knows will isolate him even further and expose him to ridicule because he believes it will make his mother (who is suffering from depression) happy.
Suicide attempt by one character who swallows pills, is shown passed out on a couch. Marcus is harassed/bullied by boys at school-- they kick a soccer ball that hits him in the head, chase him down the street, throw candy at his head. Lead character hit in head with an apple.
Sexual references -- main character starts as a cad. Mild sex talk between teenagers.
"F--k." "F--king hell." "S--t." Kids say "s--t," "piss off," "crap" British slang like "bollocks." Molestation insinuations.
Will cares a lot about fancy products/brands. He purchases a pair of Sketchers shoes for Marcus in the hopes of making him fit in with his classmates. Talk between a mom and son about going to McDonald's to eat a Big Mac.
Drinking, Drugs & Smoking
Main character's father is shown as an alcoholic, but only in a brief flashback. Beer and wine drinking at holidays or at dinner. Cigarette smoking.