The importance of family togetherness and open communication is stressed in dialogue (though not necessarily realized in the story). Materialism leads to selfishness and lack of joy. In one scene a leading character orders a drink by saying "I'm driving. Club soda for me." (Note: While the movie preaches nature's beauty and wonder, it shows it as mostly frightening and unwelcoming.)
Lots of cartoonish, slapstick violence involving a scary dog with bared teeth; numerous shots and sequences of bears with fangs, bared teeth, chasing and threatening the families. Father tells a scary story about a bear with a taste for blood attacking people in a mental hospital, and a story with flashbacks about his own encounter with a "vicious" bear. Two children get trapped in a well with bears threatening. One punch to the face.
Silly, exaggerated cuddling and sexual repartee between a husband and wife, which ends with visual of wife beginning to undress; her bare back is shown. A few romantic kisses between a teen boy and girl. One shot of a girl being "goosed" by a pool cue.
Frequent mild cursing and use of potty language: "s--t," "asshole," "butthead," "sonofabitch," "bastard," "Jesus Christ," "dick," etc.
Leinenkugel Beer, Kidder skis, Point Beer.
Drinking, Drugs & Smoking
Some casual drinking at meals, during leisure moments, and in a bar. Smoking in numerous scenes, including one teen shown with a cigarette, reflecting values when this film was made in 1988.