Underneath some ironic and satirical humor, this is a warm story about a 1930s/'40s family. It's a refreshing look at a less-than-perfect holiday experience and the unexpected joy that can be found when things don't go as planned. Family and friendship are both valued. Characters learn the value of self-control.
Some language used by both adults and children, including "ass," "son of a bitch," "hell," "hot damn," and insults like "idiot," "dumb," etc. Lots of discussion about the use of profanity, by Ralphie's father who constantly swears while fixing the heater, but especially when Ralphie lets the "F" word slip in front of his dad, which is heard by the audience as "fudge." He's punished with a mouthful of soap.
Main character is obsessed with getting a Red Ryder BB gun for Christmas. Mentions of other brands, some still available (Ovaltine) some not (Look magazine). And the infamous leg lamp is now a hot item at Christmastime.
Ralphie's parents drink wine after opening presents and his dad offers him a sip -- Mom turns it down for him.