Recurring themes in the stories include standing up for what's right, relating to people who are different from you, seeing past first impressions, and working as a team. The characters must combine their individual strengths to become a powerful unit, and each member has something unique to contribute to the group.
The series is much less violent than other Transformers movies and shows, focusing on characters who are equipped to rescue people from disasters rather than those with the firepower to eliminate an oppressive threat. There are no weapons or fighting sequences, but there are some perilous moments when people are threatened by fire, falling objects, etc.
The series is tied to a marketing line of action figures and other toys, not to mention that it's the latest in a decades-strong Transformers franchise that boasts live-action and animated movies, TV series, clothing, accessories, games, and just about everything else that can bear a logo.