The series highlights the unique skill and creativity necessary for producing high-end tattoos, but in a competitive environment. The show addresses some of the challenges that come with working with clients and within the creative community.
Contestants occasionally argue. Blood is sometimes visible during inking sessions. Tattoos often feature violent images, like bloody eyes, devils, etc.
Tattoos sometimes contain sexualized or semi-nude images. Work is performed on intimate parts of the body, but no sensitive areas are shown. Occasional references to pin up girls and strip clubs. The female host dresses in provocative clothing.
Plentiful language, including words like "hell," "piss," and "ass." Curses like "s--t" and "f--k" are bleeped, but obvious.
Tattoo industry-related products and publications, including Tattoo magazine, are visible.
Drinking, Drugs & Smoking
Clients sometimes bleed a lot while getting tattooed thanks to drinking the evening before.