The shop owners promote their business as a positive one, but the show's overall tone/presentation suggests a darker, seedier side to the work that they do.
Security guards sometimes strong-arm difficult patrons. Angry customers sometimes threaten Les Gold's life; the police are occasionally called. Gold wants the staff to be armed; they go to a firing range as a family. One patron drops off a homemade cannon and sets it off. Security checks and fingerprints are taken prior to making any sale so that the store doesn't deal in stolen goods.
Some sexual innuendo. Among the items pawned is a stripper pole, which many clients like to try out by dancing suggestively on it.
Lots of strong language. Words like "hell," "bitch," and "ass" are audible, while stronger curse words like "f--k" and "s--t" are bleeped.
The series is a promotional vehicle for American Jewelry and Loan.
Drinking, Drugs & Smoking
Cigarette boxes and other smoking-related items are pawned.