The series focuses on giving, volunteerism, and helping those in need. It educates viewers about the different reasons that people fall below the poverty line and dispels myths about struggling communities and the people who live in them.
The millionaires initially lie but come clean in the end (and it's all well-meaning). Not a lot of diversity in the millionaires.
The low-income communities are touted as dangerous; while some include locations where gang violence and other rough activities happen, most of the places visited are less violent than the millionaires expect them to be. A few of the people they talk to have witnessed, been involved in, and/or have been convicted of violent activity. Occasionally police are shown making arrests, and occasionally gunshots and other violent sounds are heard.
Some of the inner-city neighborhoods may struggle with prostitution.
Audible language includes words like "piss" and "damn." Stronger language is bleeped, and mouths are blurred.
At the beginning of each episode, the wealthy participants briefly talk about their net worth and the expensive items they own, including Aston Martin cars and other luxury items. Store names like IGA Supermarket are occasionally visible.
Drinking, Drugs & Smoking
The millionaires are sometimes shown drinking wine and champagne in the early part of each episode. Liquor stores and alcohol bottles are osccasionally visible in some of the featured communities.