Information for Parents Project Runway Parents Need To Know Read Less Message The show is a contest, and there's some unsportsmanlike behavior -- which the cameras tend to linger on. But you can also take away positive messages about working hard and being creative. Violence Not applicable Sex Models are seen being fitted in outfits that can be very skimpy (including lingerie). Language Occasional profanity such as "hell" or references to sex. Consumerism Sponsors' products are mentioned frequently. Sponsors have included TRESemme, Garnier, Bluefly.com, Piper Lime, Macy's, and Elle and Marie Claire magazines. Drinking, Drugs & Smoking Designers are seen drinking and smoking cigarettes.