Despite billing itself as a talent competition, the show tends to reinforce existing standards when it comes to evaluating women based on their looks. Tyra delivers some very mixed messages about personal empowerment and physical appearance. She has occasionally brought social or health issues into the show's narrative, including discussing eating disorders and homeless youth. There's also plenty of reality show interpersonal drama.
Occasional yelling, dramatic confrontations, discussions of past abuse.
Revealing outfits for photo shoots -- occasional nude shots, though all senstive parts are blurred. Discussions about sexuality, relationships. Over the course of the series, same-sex kisses, hints of sexual activity with male models, and occasional cheating on at-home partners has happened.
"Ass," "damn," "hell," etc. Stronger swearing is bleeped.
Prominent product placement. Major show sponsors, such as Cover Girl, are referenced by name at several points in each show. Products/photographers/fashion lines are occasionally promoted in photo shoots.
Drinking, Drugs & Smoking
Characters drink in moderation. It was suggested that one contestant had a drinking problem. Some smoking, depending on season.