The campaign demonstrates how DIRECTV STREAM brings the best of Live TV and On-Demand content together in one place.
Though the larger campaign began in August, one creative element campaign that just rolled off the presses is the first chapter of a virtual comic book, created in collaboration with Critical Mass and DC, called “SERVING UP JUSTICE: FEATURING SERENA WILLIAMS & WONDER WOMAN”.
“I love the world of superheroes and first fell in love with that world through comic books. It’s a dream come true to be able to play Wonder Woman for DIRECTV. I had so much fun conveying such an iconic character on-screen and in our very own comic book,” Williams said.
The first chapter is available now at directv.com/comic and additional chapters will roll out there in the coming weeks.
Amanda Diebert, a New York Times Bestselling Comic Book and television writer, wrote the book, which is illustrated by her wife Cat Staggs, herself an artist best known for her work on the New York Times Bestselling title Smallville Season 11 from DC Comics and Crosswind with Gail Simone for Image Comics.
In conjunction with the release of the digital comic book, Twitter users are invited to share what they think of epic Serena Williams and Wonder Woman teaming up with the hashtag #DIRECTV or #GetYourTVTogether, which will trigger an #EpicSerena custom Twitter emoji.
The larger media campaign is already live across advertising platforms including linear TV, OTT, connected TV, Out-of-Home, radio, social and digital and will run through early 2022.
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