DIRECTV is building on the lineup of critical acclaim for all three of its Get Your TV Together campaign mashups in their latest ÓPTIMO MÁS™ campaign on DIRECTV STREAM.
The first Get Your TV Together campaign featured Serena Williams in a mashup with Wonder Woman. The second reunited baseball legends Randy Johnson, Big Papi and Alex Rodriguez, and gave them jobs as Ghostbusters. The third featured pro football star Dak Prescott and several Real Housewives, prominently highlighting the football skills of Teresa Guidice.
The juxtaposition in each of those campaigns highlights DIRECTV’s ability to bring consumers the best of LIVE TV and On-Demand programming from a wide variety of different networks.
Get Fútbol, Action and So Much More
The ÓPTIMO MÁS™ campaign launches on October 24 across digital and social platforms and will be punctuated by a video spot known as Fútbol & Action that plays with the notion that the audience can have it all. The spot features Colombian singer and songwriter Sebastián Yatra to highlight the robust collection of fútbol that can be found on ÓPTIMO MÁS™ which includes 18 soccer leagues from 16 countries alongside the other quality content in both English and Spanish.
“As soccer returns to world’s stage next month, we encourage ambicultural soccer fans from coast to coast to sign up for the ÓPTIMO MÁS™ package on DIRECTV STREAM,” said Vince Torres, DIRECTV Chief Markeing Officer. “That will allow them to watch their favorite national teams on the channels they are used to watching them on, in an experience optimized by using a DIRECTV STREAM device.”
Yatra burst onto the international scene in 2016 when he released “Traicionera” and has since produced three studio albums all while performing and recording with artists from a diverse range of musical genres, including the Jonas Brothers.
Born in Colombia and raised primarily in Miami, Yatra began singing at a young age and returned to Colombia to begin his musical career, a journey not too dissimilar to ÓPTIMO MÁS’ audience of savvy ambicultural consumers.
What is Óptimo Más™?
ÓPTIMO MÁS™ on DIRECTV STREAM brings you the best of both worlds – with the English and Spanish channels you love in one package. In addition, ÓPTIMO MÁS™ is the home of World-Class soccer including 18 soccer leagues from 16 countries. Get MÁS canales en Español than any other streaming service, over 100 channels – 55+ in Spanish and 40+ in English – for a base price of $74.99. ÓPTIMO MÁS™ Is also eligible for $10 off for 5 months, so it’s a great time to get even more entertainment.
Explore the ÓPTIMO MÁS channel lineup.
To learn more about ÓPTIMO MÁS™ including the DIRECTV STREAM device, please visit directv.com/mas.
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