NEW YORK — iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, has announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings.
With the increasing importance and size of the U.S. Hispanic population, both Spanish- and English-speaking, the iHeartPodcast Network will roll out a slate of podcasts hosted and co-produced by Enrique Santos, notable on-air radio personality and chairman and chief creative officer of iHeartLatino; and launch a multi-year development, co-production and distribution partnership with multicultural digital audio network, reVOLVER.
These combined efforts will result in the development and promotion of high-quality iHeartRadio Original Podcasts hosted by the most popular Hispanic hosts across the country.
“Both Enrique Santos and reVOLVER are dedicated to authentically telling stories through the power of audio that represent and connect with the diverse Hispanic community,” said Conal Byrne, president of the iHeartPodcast Network. “These new offerings create an opportunity to utilize iHeartMedia’s expansive network to amplify diverse voices and highlight genuinely captivating content. Our goal is to deliver the biggest, strongest slate of podcast content to Hispanic audiences nationwide — and this gets us there.”
Enrique Santos, nationally syndicated host of Tu Mañana con Enrique Santos on iHeartMedia’s TÚ 94.9FM in Miami, FL, will launch the podcast “Hola, My Name Is …” as the first in his new slate of shows. The podcast centers around insightful and honest conversations with celebrities, leaders and everyday people with the aim of showcasing the power and resilience of the Hispanic community. Enrique and iHeartMedia will co-develop additional podcasts in the areas of health, fashion and beauty, sports and the supernatural later this year.
“Being able to help elevate stories from my community is an enormous privilege,” said Santos. “Through iHeartMedia’s impressive network, I’m able to tell these stories in new ways while reaching listeners who may not always feel represented in media.”
Furthering iHeartMedia’s commitment to multicultural podcasting, its new collaboration with reVOLVER will result in an overall development, co-production and distribution partnership, including eight new co-produced podcasts per year, all focused on the Hispanic community. iHeartMedia’s extensive listener reach across the country will amplify reVOLVER’s quality content and help raise more diverse voices in the podcasting space.
As part of the agreement, all new and existing reVOLVER Podcasts will join the iHeartPodcast Network and capitalize on iHeartMedia’s unique ability to promote and introduce the podcasts to the vast majority of the country, reaching hundreds of millions of new potential listeners nationwide. iHeartMedia will also become the exclusive sales representative of the reVOLVER Podcast network.
“We are excited to enter into this strategic alliance with iHeartMedia,” said Jack Hobbs, CEO and co-founder of reVOLVER Podcasts. “It will allow us to increase our programming, create new offerings for advertisers and accelerate our audience growth.”
In 2019, reVOLVER saw over 50 million downloads across its ecosystem and developed successful, engaging shows such as “El Show de Piolín” hosted by Eddie “Piolín” Sotelo; “Don Cheto Al Aire, The Power of Us” hosted by Rosie Rivera; “Anik & Florian” hosted by Jon Anik & Kenneth Florian and “Sasquatch Chronicles” hosted by Wes Germer.
“This expansive partnership is game changing for reVOLVER and will help the company capitalize on the scale it has achieved in the multicultural podcast space since its launch in 2016,” added Joe Uva, reVOLVER Chairman.
The iHeartPodcast Network is home to more than 750 original podcasts with more than 150 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime — and everything in between — making iHeartRadio the largest publisher of podcast content in the world. iHeartRadio is home to the most successful podcast of all time, “Stuff You Should Know” and creator of hits like “The Ron Burgundy Podcast,” “Disgraceland” and the “Atlanta Monster” series, as well as fostering over a hundred shows from its on-air talent like the popular “Bobbycast” and “The Breakfast Club” radio show podcasts. These shows are distributed on all major podcast platforms including the iHeartRadio app, which additionally distributes more than 280,000 shows.
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