The Los Angeles Sports & Entertainment Commission (LASEC) announced today that DIRECTV will serve as Presenting Sponsor of The Chairman’s Party, the exclusive after-party following the NFL Honors Show inside SoFi Stadium at The Canyons, an open-air location within the SoFi Stadium footprint. The invitation-only celebration on Thursday, February 10 will include a special performance by eight-time Grammy winner Usher on the BET Network Stage.
The Chairman’s Party will be the most exclusive event of Super Bowl weekend, with a star-studded invitation list that includes current sports icons, Hollywood celebrities, Pro Football Hall of Famers, and NFL team owners. Guests will enter SoFi Stadium via the DIRECTV “Blue Carpet” and receive an early look at the site of Super Bowl LVI. Once inside guests will enjoy creative food and drink offerings and photo opportunities near the SoFi Stadium field.
“We look forward to welcoming fans to Los Angeles and officially kicking off Super Bowl weekend with the Los Angeles Sports & Entertainment Commission at The Chairman’s Party Presented by DIRECTV,” said Bill Morrow, CEO, DIRECTV. “Our company has been synonymous with world-class Super Bowl festivities in years past, and this event will continue that long tradition.”
One of the world’s most successful artists in recent decades, Usher has earned some of the music industry’s top accolades. He has been nominated for more than 600 awards, winning 320 of them, including eight Grammys; 18 Billboard Music Awards; and nine American Music Awards. Usher has sold more than 43 million albums worldwide, repeatedly earning Diamond, Multi-Platinum and Platinum status. He has had 18 Billboard Top 10 singles, including nine No. 1 singles. He recently served as a coach on TV’s No. 1 reality competition, NBC’s “The Voice,” as well delivering a sold-out residency in Las Vegas.
“The Chairman’s Party Presented by DIRECTV is a culmination of hard work and perseverance on behalf of all the Super Bowl stakeholders. We appreciate the artists and other supporters who are contributing the success of the weekend,” said Casey Wasserman, Chairman, Los Angeles Super Bowl Host Committee.
In addition to the announcement of The Chairman’s Party presented by DIRECTV, as an extension of the Super Bowl LVI Legacy Program, DIRECTV will award one of the 56 community organizations an additional $25,000 grant award, for the tremendous work they are doing in the community. Two additional organizations, also focused on empowering youth through storytelling, will receive $5,000 each.
“Thanks to the support of DIRECTV, we are excited to host the official post-NFL Honors party at SoFi Stadium and give our guests an exclusive kickoff to Super Bowl weekend,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “The Chairman’s Party presented by DIRECTV, will celebrate the return of Super Bowl to the Los Angeles region, for the first time in nearly 30 years, and shine a light on a deserving Super Bowl LVI Legacy organization with the DIRECTVxChampionLA Award.”
Additional upcoming events supported by LASEC and ChampionLA include the 2022 MLB All-Star Game, 2023 College Football Playoff National Championship, 123rd U.S. Open Championship, 2024 NCAA Division I Men’s Basketball West Region Championship, 2026 U.S. Women’s Open, and the 2028 Summer Olympic & Paralympic Games. Los Angeles is also a Candidate Host City for the 2026 FIFA World CupTM.
Legends Global Partnerships division represented LASEC in establishing this strategic relationship with DIRECTV.
About the Los Angeles Sports & Entertainment Commission
The Los Angeles Sports & Entertainment Commission (LASEC) is a non-profit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. We connect local businesses and communities with events to create lasting economic, cultural, and social impact for the region. For more information, visit www.LASEC.net
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