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At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.

The Food That Built America

Beer Run

At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.

Dog Eat Dog

A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.

Bring Home the Bacon

At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.

Supermarket Sweep

Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.

Thirst Quenchers

A century ago, most backyard grilling essentials were not yet invented; Henry Ford, a tinkerer named Kingsford, and a passionate butcher created recognizable summer brands and changed the face of American backyards.

Where There's Smoke

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.

American Spirits

When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.

Peanut Butter Battle

Four intrepid food entrepreneurs race to harness emerging technologies, like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change everything about eating.

When Food Freezes Over

A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.

Thanksgiving Dinner

Eventually challenging America's burger joint heavyweights, two future fast-food kingpins find themselves on a collision course in an all-out chicken sandwich war that is still raging to this day.

The Chicken Coup

Two icons compete for America's coffee drinkers and forever change a worldwide, multi-billion-dollar industry.

Clash of the Coffee

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A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.

S4 E4 | Candy Revolution

E16 | Beer Run

E15 | Dog Eat Dog

E14 | Bring Home the Bacon

E13 | Supermarket Sweep

E12 | Thirst Quenchers

E11 | Where There's Smoke

E10 | American Spirits

E9 | Peanut Butter Battle

E8 | When Food Freezes Over

E7 | Thanksgiving Dinner

E6 | The Chicken Coup

E5 | Clash of the Coffee