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Morning TV is the profit center of the news divisions that produce them; "Today" and "Good Morning America" battle for dominance where there's no room for failure.

Dark Side of the 90s

Morning Show Wars

At the end of the decade, the fear of an apocalypse looms; two men become the stars of the real-life action thriller known as the Y2K scare.

Y2K: Paranoia Will Destroy Ya

Rush Limbaugh is conservative radio's first megastar, claiming to have talent on loan from God.

The Rise of Rush Limbaugh

Black comedies explode in the '90s, with sitcoms written and produced by Black creators and featuring Black casts; however, no culture is immune to the toxicity of fame and power.

Black Sitcoms' Last Laugh

With sex, attempted murder and betrayal, nothing personifies the tabloidification of 1990s America better than the story of how Amy Fisher shot Mary Jo Buttafuoco in the head.

Tabloid TV

A channel of personal perspectives.  We're here for the exploration of music, food, technology, identity, fashion, films, and all the other things that make up life.

VICE

Thirty-six states ban no-holds-barred fighting, and the UFC's future is grim; star fighter Ken Shamrock is also in trouble and needs a guardian angel to get him back on his feet.

UFC Pt. 2: To Live or Die in the Octagon

Ken Shamrock and the UFC are joined at the knuckle; dubbed human cockfighting, the UFC fights senators and scandals in a battle that almost ends the sport before it begins.

UFC Pt. 1: No Holds Barred

When "Cops" hits the airwaves, the gritty reality of police work becomes a phenomenon and, despite being the longest running prime-time live-action series, it is mired in controversy.

Cops: Bad Boys, Bad Boys

MTV's "The Real World" is television with something to say, with a soap opera twist; however, when MTV gets rich from reality TV, they trade in realness for fart jokes and hot tubs.

MTV & The Real World

Arsenio Hall carves out a niche in the white, late-night world by showcasing hip-hop artists and emerging talent; despite his success, he becomes a casualty in the late-night wars.

Arseniooo Hall!

A look at the most captivating pop-culture moments, trends and personalities of the decade through interviews with people who studied the time period.

S2 E10 | Morning Show Wars