Effective October 1, 2021.
Your information and your privacy are important – to you and to us. Our policy explains how we use your information, keep it safe, and the choices you can make about how your information is used.
This Policy applies to you and anyone who uses our Products and Services under your account, except where we identify for you that separate privacy policies or terms and conditions apply. You are responsible for making sure all users under your account understand and agree to this Policy.
Here are special circumstances where this Policy may not apply, or may apply in addition to other policies:
We collect information about you and how you’re using our Products and Services along with information about your devices and equipment. This may include performance information, along with online information, location and TV and video viewing information.
Here are detailed examples of types of information we collect from our Products and Services:
We collect your information in 3 ways:
We use your information to power our Products and Services and to improve your experiences. We use your information to provide, support, improve, protect, analyze, and bill for our Products and Services; to communicate with you about our Products and Services; to market our Products and Services; to detect and avoid fraud; for advertising; and for research purposes.
Here are examples of ways we use your information:
You can Manage Your Privacy Choices about how we contact you and how we use or share your information. You also have choices about how certain third parties and advertisers use your information, including how we use and share your information for advertising, marketing, and analytics.
Sometimes we have offers or programs that may interest you. We’d like to be able to tell you about these. You can manage how we do it. You can opt-out of marketing and advertising programs, but we still may contact you with service and non-marketing messages.
Choices about how we use and share your information for advertising, marketing, and analytics
You have choices about whether your information is used or shared in our programs that provide you with marketing and advertising tailored to your interests and for aggregate analytics. Our collection and use of information operates independently in many cases from the user controls and settings on your device, through your operating system, or on third-party websites or apps.
Online behavioral advertising: Online behavioral advertising is automated, customized advertising that you see when using online services, like ads in mobile apps or on websites. Those ads are served to you based on inferences about your interests. Those interests are determined from data collected about you, whether by DIRECTV or other parties.
Relevant Advertising and Enhanced Relevant Advertising: Relevant Advertising and Enhanced Relevant Advertising are programs we operate in collaboration with our AT&T affiliates. Both use information to deliver ads that we think might interest you on websites, TV and video programming, apps and other properties, sites or services.
External Marketing and Analytics:
We may use or share information that does not identify you personally to help our business customers develop aggregate insights that improve their businesses. This information may be combined with data from our affiliates and other information, such as demographic information or an identifier like a device ID or ad ID. We require that your information be used only to develop aggregate insights that will improve products and services. In addition, we require anyone who receives this data to agree they will only use it for aggregate insights, won’t attempt to identify any person or device using this information, and will handle it in a secure manner, consistent with this Policy.
If you don’t want your information included in External Marketing and Analytics, you can opt out by going to Manage Your Privacy Choices .
We work hard to safeguard your data using a range of technological and organizational security controls.
We maintain and protect the security of computer storage and network equipment, and we use security procedures that require employees to authenticate themselves to access sensitive data. We also limit access to personal information only to those with jobs requiring such access. We require callers and online users to authenticate themselves before providing account information.
No security measures are perfect, however. We can’t guarantee that your information will never be disclosed in a manner inconsistent with this Policy. If a breach were to occur, we will notify you as required by applicable law.
We take steps to ensure that data is processed according to this Policy and to the requirements of applicable law of your country and of the additional countries where the data is subsequently processed.
Data we collect may be processed and stored in the United States or in other countries where we or our affiliates or service providers process data.
We keep your information as long as we need it for business, tax or legal purposes. After that, we destroy it by making it unreadable or indecipherable.
Need to update your information? We’re happy to help you review and correct the information we have on your account and billing records. For more information, please see the Contact Us section of this Policy.
Changes in ownership or to the Policy
Information about our customers and users, including information that identifies you personally, may be shared and transferred as part of any merger, acquisition, sale of company assets or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy or receivership.
We may update this Policy as necessary to reflect changes we make and to satisfy legal requirements. We’ll post a prominent notice of material changes on our websites. We’ll give you reasonable notice before any material changes take effect.
Information specific to children
We don’t knowingly collect personally identifying information from anyone under the age of 13 unless we first get permission from the child's parent or legal guardian. Unless we have parental consent, we will not contact a child under the age of 13 for marketing purposes.
Information collected from devices or services purchased by adult subscribers that are used by children without our knowledge will be treated as the adult's information under this Policy.
Learn how to manage DIRECTV’s Parental Controls .
Your California Privacy Rights and other Information for our California customers
We comply with special legal requirements for California residents associated with access, deletion and sale or sharing of residents’ data and application of do not track notices.
Website data collection: We don’t knowingly allow other parties to collect personally identifiable information about your online activities over time and across third party websites for their own use when you use our websites and services unless we have your consent.
Do Not Track notice: We don’t currently respond to Do Not Track and similar signals. Please go to All About Do Not Track for more information.
California customers have the right, in certain circumstances, to request information about whether a business has disclosed personal information to any third parties for their direct marketing purposes. You have the right to opt-out of our disclosing your information to third parties for their marketing purposes. To find out more, go to Manage Your Privacy Choices .
California Consumer Privacy Act (CCPA)
CCPA Personal Information (CCPA PI) is defined by California law as information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with California consumers or households.
The Information We Collect and Share
We want to provide you with the information about how to exercise rights involving CCPA PI. Here is information about the CCPA PI we have collected from and shared about consumers over the past year.
Information We Collected From Consumers
The CCPA identifies a number of categories of CCPA PI. In the year before the date this policy was issued, we collected these categories of CCPA PI:
We collected the above categories of CCPA PI for the following purposes:
We collected the above categories of CCPA PI from the following sources:
Information We Shared About Consumers
In the year before the date this policy was issued, we shared these categories of CCPA PI with entities that provide services for us, like processing your bill:
We may have shared each of the above categories of CCPA PI with the following categories of third parties who perform services on our behalf:
The CCPA defines “sale” very broadly and includes the sharing of CCPA PI for anything of value. According to this broad definition, in the year before the date this policy was issued, a ‘sale’ of the following categories of CCPA PI may have occurred:
We may have sold each of the above categories of CCPA PI to the following categories of third parties:
Your Right To Request Disclosure Of Information We Collect And Share About You
We are committed to ensuring that you know what information we collect. You can ask us for the following information:
We are also committed to ensuring that you know what information we share about you. You can submit a request to us for the following additional information:
To exercise your right to request the disclosure of your CCPA PI that we collect or share, either www.directv.com/ccpa or contact us at 866-385-3193. These requests for disclosure are generally free.
Your Right To Request The Deletion Of CCPA PI
Upon your request, we will delete the CCPA PI we have collected about you, except for situations when that information is necessary for us to: provide you with a good or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.
To exercise your right to request the deletion of your CCPA PI, either visit www.directv.com/ccpa or contact us at 866-385-3193. Requests for deletion of your CCPA PI are generally free.
Your Right To Ask Us Not To Sell Your CCPA PI
You can always tell us not to sell your CCPA PI by visiting www.directv.com/ccpa or contacting us at 866-385-3193.
Once we receive and verify your request, we will not sell your CCPA PI unless you later allow us to do so. We may ask for your permission to resume sale of your CCPA PI at a later date, but we will wait at least 12 months before doing so.
Verification of Identity – Access or Deletion Requests
Password Protected Account. If you maintain a password-protected account with us, in most cases you may submit an access or deletion request by authenticating yourself with a password like you would when you access your account (see exceptions below). You’ll have to authenticate yourself again to access your data or submit your deletion request.
Former Accountholders, Non-Accountholders (without a Password Protected Account). If you do not have a password protected account, we will ask to verify your identity using our mobile verification process. This process captures an image of your identity document, such as your driver’s license, and compares it to a self-photo you submit. We will only use this information to verify your identity. We will delete it after the time expires allowed by the CCPA to process and respond to your request.
If we cannot verify your identity, we will notify you that we will not be able to respond to your request.
You may designate an authorized agent to submit requests on your behalf. Your agent will need a valid power of attorney or written permission signed by you. If the agent relies on written permission, we’ll need to verify the agent’s identity. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193.
We Don’t Mind If You Exercise Your California Data Rights
Consumers under 16 years old
As of the effective date of this policy, we do not have actual knowledge that we sell CCPA PI of consumers under 16 years of age. If we collect CCPA PI that we know is from a child under 16 years old in the future, we will not sell that information unless we receive affirmative permission to do so. If a child is between 13 and 16 years of age, the child may provide that permission.
Your Nevada Privacy Rights (Effective October 1, 2021)
Nevada’s Privacy law gives Nevada residents choices about how we share information.
Nevada Covered Personal Information (“Nevada PI”) includes personally identifiable information about a Nevada consumer collected online, such as an identifier that allows the specific individual to be contacted, and any other information about a Nevada consumer collected online that can be combined with an identifier to identify the specific individual. We generally handle Nevada PI in accordance with this Policy.
The Nevada PI We Collect and Share. For information regarding the categories of Nevada PI we collect, visit the information we collect section of this Policy. For information regarding the categories of third parties with whom we may share Nevada PI, and those that may collect Nevada PI regarding your online activities over time, visit the how we share your information section of this Policy.
Your Rights under Nevada’s Privacy Law
You can ask us not to sell your Nevada PI by visiting our Choices and Controls page. Once we receive and verify your request, we will not sell this information unless you later allow us to do so.
Contact us at either of these addresses for any questions about this Policy.
If you are not satisfied with our resolution of any dispute, including with respect to privacy or data-use concerns, please review a description of our dispute resolution procedures in our Residential Customer Agreement at http://www.directv.com/legal/directv-residential-customer-agreement/ .
You also have the option of filing a complaint with the FTC Bureau of Consumer Protection, using an online form , or by calling toll-free 877.FTC.HELP ((877).382.4357) or TTY (866).653.4261. Other rights and remedies also may be available to you under federal or other applicable laws.
If you’re a DIRECTV TV subscriber, you also have certain rights under Section 338(i) of the Federal Communications Act.
Customer service contact numbers can be found at directv.com .