DIRECTV'S DIGITAL
INNOVATION LAB

We develop new products and services for the company.

We are a team of technologists, strategists, researchers and designers. By embracing our customers, we expand the entertainment experience across digital platforms.

What we do

Experience Strategy

Humbled by our customers, our work centers around understanding their experiences to design products and services.

Concept & Prototype

We build things. We use technology to build new digital experiences, from visual design to low fidelity prototypes to functional products.

Digital Measurement

Using validated learning, we improve our bottom line on a day-to-day basis. We use quick insights to impact business metrics.

Who we are

Experience Strategy
Concept + Prototype
Digital Measurement