Effective as of December 24, 2013, until replaced
This Policy explains our practices in the following areas:
1. Information we collect and how we collect it.
2. How we use your information.
3. How we share your information.
4. Your choices regarding our use of your information.
5. How long we keep your information
6. How we protect your information.
7. How you may access and correct your personally identifiable information.
8. Changes to this Policy.
If you have questions about this Policy, you may contact us 24 hours a day, any day of the year, by phone (1-800-531-5000), e-mail (www.directv.com/email), or mail:
P.O. Box 6550
Greenwood Village, CO 80155-6550
I. Information we collect and how we collect it.
We collect information from you at various times when you use certain features of our services through a DIRECTV website or other Authorized Application. The types of information we collect are as follows:
Personally identifiable information. We do not collect personally identifiable information from you unless you provide that information to us by submitting it through a prompt on a DIRECTV website or other Authorized Application, or create or access an online account on a DIRECTV website or other Authorized Application. The types of personally identifiable information we may collect from you when you create or access an online account include: name; address; email address; telephone number; and user name and password associated with the online account you create.
Diagnostic/Servicing information. We automatically collect information about the technical operation of Authorized Applications, such as the operating system and type of the device on which an Authorized Application is running, the type of browser used to access a DIRECTV service, the IP address from which a DIRECTV service is accessed, and what programming is streamed or downloaded. This information can be associated with your personally identifiable information if you are logged into your DIRECTV online account while you are using an Authorized Application.
Usage information. We may collect certain information about your use of an Authorized Application and about your use of DIRECTV programming and services. This information includes, but is not limited to, which specific pages of our websites or other Authorized Application you visit or which links you click on, which specific features of our websites or other Authorized Application you use, which specific programs you access, and the extent of your viewing of any program or other use of any DIRECTV service. If you connect to a third party social media service (such as Facebook, Twitter or Viggle) through an icon or link on the DIRECTV program guide or elsewhere within a DIRECTV service, we will collect the fact that you clicked on the icon or link, the area within the DIRECTV service you clicked on (such as the program listing on which the icon or link is located), and the content or other information you posted through that connection. If you are logged into your DIRECTV online account while you are using an Authorized Application, usage information may be associated with your personally identifiable information.
Location-based information. If you use an Authorized Application on a device with GPS-based location features enabled, we may collect and use such information to provide requested location services and to customize certain programming and service options available to you through the Authorized Application. If you are not logged into your DIRECTV online account while using the Authorized Application, this location data does not personally identify you, but it does provide the real-time geographic location of your device. You can prevent the collection of GPS-based location information by disabling the GPS functionality on your device. Please be aware that disabling the GPS functionality on your device may affect the functionality or availability of some DIRECTV programming and services.
If you use an Authorized Application on a device that does not have GPS- based location functionality, or such functionality is disabled, we may collect and use your IP address or the local time reported by the device, or we may require you to enter your ZIP code, to determine your general location in order to provide customized programming and service options available to you through the Authorized Application.
Information we collect from third parties. We may collect information about you from third parties, such as programmers, servicers, commerce and business partners, consumer reporting agencies, and consumer data companies, and combine it with information we collect from you.
If you are uncomfortable with these technologies, you may disable them on devices on which Authorized Applications are running or on the Authorized Applications themselves, or through your web browsers, in each case where such functionality is capable of being disabled. Please be aware that disabling certain of these technologies, such as browser cookies, may affect the functionality and availability of certain services, such as DIRECTV's personalized online account management functions, and may restrict the type of DIRECTV programming and services (such as video streaming or downloading) that can be accessed from, performed by, displayed on or linked to through an Authorized Application or third party service. Flash cookies operate differently than browser cookies and cannot be removed or blocked via web browser settings. To learn more about how to manage Flash cookies, you can visit the Adobe website (at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html) and make changes at the Global Privacy Settings Panel (at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager02.html).
Except as described above with respect to information collected while you are logged into your DIRECTV online account or that you must provide to access certain programs or services, we do not collect, through your use of a DIRECTV website or other Authorized Application, personally identifiable information about your online activities over time or across third party websites or online services. Accordingly, we do not currently process or comply with web browser "do not track" signals or other third party mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information.
II. How we use your information.
We may use the information we collect to deliver our products and services and to understand user preferences so that we can continue to make DIRECTV the best video and entertainment experience anytime, anywhere. Specifically, we may use the information for editorial, feedback, marketing and promotion purposes, for statistical research and analysis, for product and service development and enhancement, for content improvement, for quality control and troubleshooting purposes, to verify user qualifications to receive our services, to monitor use of our products and services, and for other legitimate business purposes. We may also use the information to customize advertising delivered to you via DIRECTV services.
In addition, we may use certain information, such as what programming you have streamed or downloaded, to help us recommend viewing choices and personalize your viewing experience, and help you derive additional benefits from our services. We may also use this information for surveys, audience measurement, and other legitimate business purposes. For example, we may use your viewing information to recommend programs for you based on programs you view through an Authorized Application.
III. How we share your information.
Affiliates. We may share your information with affiliated companies of DIRECTV. If we choose to share information in this fashion, we will require our affiliates to honor this Policy.
Vendors, suppliers and servicers. We may also share your information with third parties where it is necessary to conduct a legitimate business activity related to developing, supporting and delivering our products and services and serving our users. For example, we may share your information with servicers that provide technical assistance, service and product analytics, fraud protection, credit risk reduction, and other support services on our behalf, and that deliver advertisements in our Authorized Applications. We take reasonable steps to require these third parties to safeguard personally identifiable information and require them to adhere to terms consistent with this Policy.
Other companies. We may also share your information with third parties: (1) that own content and technologies used in our products and services to report on and account for use of such content and technologies by users of Authorized Applications; or (2) with whom we offer co-branded, joint or customized products or services. We take reasonable steps to require these third parties to safeguard your personally identifiable information.
Legal or business obligations. We may also share your information with third parties:
- In connection with the sale, transfer, or other assignment of our business, including with a company that acquires DIRECTV or all or substantially all of our assets. If we are acquired by another company or if another company acquires some or all of our assets, that company will possess the personally identifiable information collected by us and will assume the rights and obligations as described in this Policy;
- When we believe it is appropriate to comply with legal requirements;
- To enforce or apply DIRECTV policies and agreements;
- In response to legal process;
- To protect our rights and property, including to combat identity theft, to investigate billing fraud and to prevent unauthorized reception of DIRECTV programming or services; or
- Where otherwise permitted by law.
In most cases where disclosure of your personally identifiably information is being made pursuant to legal process, we will use reasonable efforts to provide you with prior notice of the subpoena or court order so that you have the opportunity to contest in a court proceeding such subpoena or court order.
Non-personally identifiable information. We may anonymize or aggregate any information we collect so that the information does not identify you. Our use and disclosure of such anonymized, aggregated, and other non-personally identifiable information is not subject to any restrictions under this Policy and we may use it and disclose it to others for any purpose without limitation.
IV. Your choices regarding our use of your information.
Your use of a DIRECTV website or other Authorized Application constitutes your explicit consent to our collection, use and disclosure of your information, including your personally identifiable information, as provided in this Policy.
You may request that certain uses and disclosures of your information be restricted as described below:
V. How long we keep your information.
We maintain your information as long as necessary for the purpose(s) for which it was collected or as required by law. When such information is no longer necessary for our business purposes, we destroy it unless there is an outstanding request or order to preserve it.
VI. How we protect your information.
We have implemented reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure or error-free. We do not, and cannot, guarantee the complete security of your information.
VII. How you may access and correct your personally identifiable information.
VIII. Changes to this Policy.
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